The City of Bothell’s tourism website, “Begin at Bothell”, has just received a SEE 2019 Award for "Most Innovative Use of CrowdRiff," recognizing the site for its integration of CrowdRiff technology into destination and travel marketing in innovative ways.
The website was launched in early 2019 as part of a new tourism brand for the city. Managed by DeNae McGee, City of Bothell Tourism Manager, the website was designed to drive awareness and engagement for Bothell as a destination city. The website was created by Streetsense, an experience-focused strategy and design collective who works for the city.
"At the start of this project, we knew we wanted to put front and center what it is really like to experience Bothell's nature, food, wine and overall vibe," said DeNae. "Working with Streetsense to capture that magic in our new tourism brand and website was hard work but creative, fun and truly innovative."
This most recent award joins an already impressive list of awards for the website. Earlier this spring, Graphic Design USA recognized the website with its 2019 American Web Design Award for "Best Website – Small Budget," which goes to firms that showcase ways graphic design shapes business and community, commerce and culture. At the 20th Annual eTourism Summit in October, the project was recognized with an eTSY Award for "Best Destination Website."
"Visual storytelling and personalized experiences are critical elements of impactful destination marketing and some of the most powerful ways to connect with potential customers," said Josh Collins, director, Destination Activation + Marketing at Streetsense. "These awards recognize that fact and we're proud to have such a creative and forward-thinking website development group supporting destination marketing at Streetsense, a valued partnership with CrowdRiff, and the steadfast confidence of the Bothell team. It was truly a team effort to bring the Bothell experience to life for users worldwide."
This approach has already made a positive impact on how users interact with the website. In the first month after launching, users increased by 30% and the bounce rate decreased by 8%. If you haven’t already, visit BeginatBothell.com and sign up for updates to hear about the best recommendations, upcoming events, and special offers in our area! Questions? Contact DeNae at firstname.lastname@example.org.