Each applicant will define the service, product, event or activity to be provided and demonstrate how it will enhance visitor development within the City of Bothell, and meet the following criteria:
Projects must take place between November 27, 2017 and December 31, 2018.
Tourist Marketing and Attraction – 30 points
The extent the event/activity demonstrates the ability to attract visitors from 50 miles or more away and generate overnight stays.
Economic Impact – 15 points
The extent the event/activity will generate a positive economic impact by increasing visitor expenditures to Bothell.
Project Scope – 9 points
The extent the event/activity improves the City’s overall image by providing a positive visitor experience and/or promoting the area’s existing attractions.
Project Success and Sustainability – 9 points
The extent the applicant has a history in implementing a successful event/activity, and to secure additional funding sources beyond the City of Bothell.
Community Collaboration – 9 points
The extent the applicant partners with other Bothell based events and organizations in leveraging resources and marketing efforts.
Bonus Points – 15 points
Shoulder Season Impact events that take place in the shoulder season (October-April) and new, never before implemented events/activities may qualify for up to 15 additional bonus points.